Logo and brand design
Logo and brand design? Aren’t they the same thing? Actually, no. Although they are certainly related, there are very definite differences.
A logo design is just that – a logo design. It’s a great way for your business to be recognised and to give an impression of who you are and what you do.
Brand design gives you so much more; It takes into account the whole ethos of your business and how you want your clients to think of you. Consider what your values are and where you want to be in your particular market. Also think about your target audience and what your tone of voice is.
Depending on the individual project, a brand design can include a number of features, for example:
- Logo design
- Multiple logo versions
- Colour schemes
- Typefaces
- Treatments for typography
- Images
- Keywords
- Other brand elements
A set of brand guidelines should also be produced, outlining how these elements should be used to ensure continuity across the various channels that you use to reach your audience.
Web design
I’m going to put this very simply – if you have a business, team, group, charity, etc, you should have a website. Your website is your storefront, whether you are trying to get a message out, share information and updates, promote your service or sell your products.
Whether we created your brand or you have an existing visual identity, we will design and build your website as an extension of your brand so that continuity is maintained across all of your platforms and assets.
Social media
Social media is your first stop for creating awareness of your offering. You can instantly inform your audience of new products, special offers, upcoming events, meeting times and general gossip!
Social media graphics can help get your message noticed in amongst the endless scrolling of cat videos and baby pictures.
Flyers
With flyers, you can create awareness of your products and services, as well as your brand in general. A well designed flyer, distributed in the right way, can be an effective and relatively cheap way to let your clients and potential clients know about your business.
Printed media, such as flyers, has the advantage of longevity. Where an advert on social media will only be seen for as long as the viewer takes to scroll past, a printed flyer is tangible and remains in view and in mind.
Company stationery
Business cards, letterheads, compliment slips, envelopes and folders… these are the sort of things we are talking about when we refer to company stationery.
Whether it’s corporate or quirky, it’s important to create a professional appearance for your business and your brand. Ensuring all of your correspondence maintains your brand continuity is a good way to achieve that.
