Coco Cool
Logo and brand identity
Client
Coco Cool provides 100% pure and natural coconut water – no additives or preservatives and not pasteurised.
The water is taken straight from the coconut and immediately frozen, ready for export.
Challenge
The client wanted a cool, quirky identity to create a positive vibe around the product.
The product is imported from Brazil, so it was also important to reflect that in the visual identity.
Solution
We created a quirky coconut character alongside a hand-drawn word mark.
A palm tree leaf is used as a supporting element and the colour scheme uses the colours from the Brazilian flag.
