Polymerch

Client

Polymerch aim to provide a link between recycling and manufacturing, making it easier for manufacturers to source quality recycled raw materials, and therefore reduce the amount of plastic waste ending up in the ocean.

Challenge

Plastic is heavily reported as one of the main factors in global pollution, so the challenge here was to create an appropriate logo and brand that would show how this company is actually trying to help the environment by dealing in recycled plastic.

Solution

Combining the letter P with a circle represents the circular economy/closed loop of reusing and recycling materials.

The central “P” shape also represents a fish, referring to aquatic life that will benefit from less plastic being dumped in the ocean.