JW Home Improvements

Client

We were asked to design a logo for a local sole trader who was just starting his home improvement business.

The logo would be used on business cards, social media, work vehicles, apparel, etc.

Challenge

There wasn’t much of a brief for this project so we just tried to create a visual play with the initials JW and the type of work that the client does, to create an appropriate logo.

Solution

Using geometric lines and shapes, we were able to create a representation of a house comprising the letters J and W. “Home Improvements” can sit alongside or down below using a geometric sans serif and condensed fonts.