Planted

Client

A retail business selling entirely ethical, sustainable and vegan products, including food, homeware and toiletries.

Planted required a logo and visual identity for their online retail store and their social media presence.

Challenge

We had to come up with a visual identity that suggested ‘plant based’ and environmentally conscious products at a glance but was not too intricate, keeping scalability in mind.

Solution

An instantly recognisable leaf shape was created using the negative space in the P of Planted. The leaf symbol has also been extracted and used as a supporting element in other visuals, such as social media graphics.